How Much Does Content Creation Cost?
An effective content marketing plan takes a team to execute. After hiring a content strategist, copywriter, editor, and graphic designer, the cost of your content marketing team can total upwards of $300K per year. In addition to cost, hiring in-house talent can be a lengthy process for growing marketing teams.
A common alternative is to hire contract freelancers. However, managing multiple freelancers can become a full-time job in itself, and working with people who aren’t up to speed on your brand presents its own set of challenges.
Salary Ranges for Content Marketing Talent
Senior Copywriter
$120,084/yr
Project Manager
$108,563/yr
Executive Editor
$107,449/yr
Content Strategist
$136,645/yr
$472,741/yr
The median cost for in-house content marketing talent, based on average salaries in the San Francisco Bay Area in 2023.
Hire Generative as Your Content Creation Agency
Retainer Pricing
Client Case Study
Our work with Dexcom started with a blank slate, working from a non-existent blog to build a competitive content resource on their Canadian website.
We used the Generative Content Intelligence platform to build an AI-powered analytics dashboard. Then, using the information gathered, generated SEO-backed content ideas for a year’s worth of blog posts for our writing team to execute.
256%
Conversion increase when customers’ first point of contact with the website was the Dexcom Blog.
77%
Increase in blog sessions quarter over quarter with an average time on site of 12 minutes.
Page 1
First page ranking on Google for three competitive industry keyphrases identified by Dexcom as priorities.
Additional Services
Content Strategy & SEO
Effective content marketing maps to long-term business goals. Our strategy team designs content plans that weave SEO, content intelligence, and brand values into a comprehensive roadmap for content creation across marketing channels.
Graphic Design
Written content is only one half of storytelling. When combined with striking visuals, stories become content with meaning. Our design team produces everything from blog headers to infographics. Set up a design retainer, so your creative team can stay focused on their existing work.
Video Production
Our experienced production studio creates stunning videos from your existing footage or stock assets. We have a wide range of work in our portfolio, including animated explainer videos, testimonial videos, and social motion graphics.
Work with Generative to reduce production bottlenecks while you 10X your team’s ability to produce high-quality B2B content. We offer flexible content marketing packages designed to support small to large-scale content creation, while working within your existing marketing budget.